Team Ida - 11 / Jun / 2018

    Moxie Original Elixir

    Live your life with Moxie. Distinctively different.

    Moxie Original Elixir
    Blog

    This week’s Ida Red Insider Report will center around one of our shops most nostalgic beverages, Moxie. The first time I tried Moxie, I was taken aback. Unlike many sodas, which tend to be too sugary, Moxie contained a slight bitter flavor that grew on me quickly. In fact it intrigued me so much I wanted to find out Moxie’s backstory. In 1884 Moxie was one of America’s first mass-produced soft drinks, claiming to ease a multitude of ailments from paralysis to insomnia. Moxie’s creator, Dr. Augustin Thompson, claimed that the secret ingredient gentian root extract, which at the time was unnamed, gave his beverage its medicinal qualities. Thompson named his “bitter and sweet” beverage after his fictional friend Lieutenant Moxie, whom he said discovered the gentian root. Once the soda fountain came of age in the early 20th century, other sweeter soft drinks gained popularity causing Moxie’s fame to dwindle into a regional beverage of the Northeast. Its resurrection would not come until the 1960s when MAD magazine began its ad campaign “Mad about Moxie”. Today Moxie is enjoyed worldwide for its distinctive licorice flavor, and lucky for you it is available at both of our locations, so come by and give your life some much needed Moxie.

    Leave a comment

    What are your experiences? Read or write a review here.

    *Your email address will not be published

    * Required fields

    Recently viewed

    Check out our blog for news and information!

    • Spotlight on JaMario Beard
      31 / May / 2021

      Team Ida - 11 / Jun / 2018

      Spotlight on JaMario Beard

    • We Love Strawberry Shortcake!
      19 / Apr / 2021

      Team Ida - 11 / Jun / 2018

      We Love Strawberry Shortcake!

    • The Tulsa Easter Pageant
      22 / Mar / 2021

      Team Ida - 11 / Jun / 2018

      The Tulsa Easter Pageant

    • The Tulsa Sound
      06 / Mar / 2021

      Team Ida - 11 / Jun / 2018

      The Tulsa Sound

    • Legend of Ida Red
      22 / Feb / 2021

      Team Ida - 11 / Jun / 2018

      Legend of Ida Red

    • Did Someone Say Coffee?
      26 / Jan / 2021

      Team Ida - 11 / Jun / 2018

      Did Someone Say Coffee?

    • Jams, Pickles, and Okra, Oh My!
      23 / Jan / 2021

      Team Ida - 11 / Jun / 2018

      Jams, Pickles, and Okra, Oh My!

    • BELL'S IS BACK
      18 / Feb / 2020

      Team Ida - 11 / Jun / 2018

      BELL'S IS BACK

    • Moxie Original Elixir
      11 / Jun / 2018

      Team Ida - 11 / Jun / 2018

      Moxie Original Elixir

    • Tulsa Urban Bee Co.
      14 / Mar / 2016

      Team Ida - 11 / Jun / 2018

      Tulsa Urban Bee Co.

    Login

    Forgot your password?

    • All your orders and returns in one place
    • The ordering process is even faster
    • Your shopping cart stored, always and everywhere
    Powered by Lightspeed